We were excited to have the opportunity to create a new logo, business cards, signs, website, Facebook timeline, Twitter feed, and more for Van Buren Trading Company.
Identity and Marketing Materials
Formerly known as The Bookstore Gallery & Gifts, Van Buren Trading Company changed their name to better reflect the variety of items in their shop. In addition to fine art, jewelry, pottery, and more by local artists, VBTC offers a changing variety of quality vintage and antique items.
We chose to utilize a true “logotype” featuring the typestyles Montez and Chaparral. We liked how well they worked together – both large and small. They also maintain their legibility in our favorite Pantone Purple #525, black, or white.
VBTC’s signage was made out of vinyl wrapped aluminum for us by Pinnacle Sign Group in Springfield, Missouri. While manufactured using a modern, durable, and affordable process, a “vintage” feel was maintained through the use of limited color and subtle grunge effects.
Full-color, full-bleed business cards were economically produced on a digital press for us by Minit Print in Poplar Bluff, Missouri. Business cards are also attached as gift tags on VBTC’s packaging.
VBTC needed a website that could meet their basic needs for now and grow into a full-fledged online store as their resources allow. Their WordPress CMS website is easy to update, handles a large number of photos elegantly, and allows for almost endless layout options.
Patricia Orr’s “Blue Heron” painting is used throughout VBTC’s branding materials and is the standard Timeline Cover in between events. VBTC is very active on their Facebook Page and have doubled their followers in the last year.
VBTC’s Tweets are automatically fed into the footer of their website. It’s used primarily to inform folks of the latest specials and when there’s some homemade treat hot out of the oven! Yum!
It was a pleasure to work with the owner as we explored options and found solutions that reflected her vision and accomplished her goals.
Van Buren Trading Company has firmly established themselves as a fun place to “entertainment shop” on the weekends. You never know what you’ll find and browsers are always welcome!