Van Buren Trading Company Website and Branding

VBTC Website and Branding

We were excited to have the opportunity to create a new logo, business cards, signs, website, Facebook timeline, Twitter feed, and more for Van Buren Trading Company.

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Identity and Marketing Materials

Formerly known as The Bookstore Gallery & Gifts, Van Buren Trading Company changed their name to better reflect the variety of items in their shop. In addition to fine art, jewelry, pottery, and more by local artists, VBTC offers a changing variety of quality vintage and antique items.

We chose to utilize a true “logotype” featuring the typestyles Montez and Chaparral. We liked how well they worked together – both large and small. They also maintain their legibility in our favorite Pantone Purple #525, black, or white.

VBTC’s signage was made out of vinyl wrapped aluminum for us by Pinnacle Sign Group in Springfield, Missouri. While manufactured using a modern, durable, and affordable process, a “vintage” feel was maintained through the use of limited color and subtle grunge effects.

Business Cards
Full-color, full-bleed business cards were economically produced on a digital press for us by Minit Print in Poplar Bluff, Missouri. Business cards are also attached as gift tags on VBTC’s packaging.

VBTC needed a website that could meet their basic needs for now and grow into a full-fledged online store as their resources allow. Their WordPress CMS website is easy to update, handles a large number of photos elegantly, and allows for almost endless layout options.

Patricia Orr’s “Blue Heron” painting is used throughout VBTC’s branding materials and is the standard Timeline Cover in between events. VBTC is very active on their Facebook Page and have doubled their followers in the last year.

VBTC’s Tweets are automatically fed into the footer of their website. It’s used primarily to inform folks of the latest specials and when there’s some homemade treat hot out of the oven! Yum!

It was a pleasure to work with the owner as we explored options and found solutions that reflected her vision and accomplished her goals.

Van Buren Trading Company has firmly established themselves as a fun place to “entertainment shop” on the weekends. You never know what you’ll find and browsers are always welcome!

2 Comments on "Van Buren Trading Company Website and Branding"

  1. Somewhere in the Woods is an A++++ company and did an outstanding job meeting our needs in advertising for our Unique Gift Store & Gallery. Just take a look above & at my website or Facebook page! The pictures speak for the lovely designs, colors, etc. The gal I worked with is AWESOME, both professional & FUN, Detail & Color oriented, Always a Step Ahead …. VERY creative…& a Great Communicator. Several of my friends have hired her to make websites et al for them so if you are considering hiring her get your number now while the getting is good!

    • Thanks for all the wonderful compliments, Liz! I am so pleased you are excited about the marketing materials we created together. Working with you is a blast!

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